WHY A CHALLENGE

Most of us need a wake-up call. In fact, after hosting more than 12,000 clients through fitness challenges, we know that most people WANT—deep in the Freudian depths of their psyche—a F*ing wake-up call.

Wake up from what? From the daily grind: work, eat, sleep, rinse, repeat. Someday soon, “when I get that promotion,” “make partner,” “finish this project,” I’ll make time to get healthy. That always works out, right?

It’s not laziness—it’s priorities. You’re doing sh*t that pays the bills and makes tomorrow better. You’re building a life, providing for a future worth living. We get it. It’s the right thing to do. But here’s the truth: we often neglect our health until its too late.

You don’t need RowdyBox or a Rowdy Challenge to get healthy. But, in our experience, something magical happens when you set a goal and hold yourself accountable – to us and your community. It’s a powerful way to wake up and discover your potential!

Like any athlete, boxers train year-round. But before a big fight, they do something special. They leave their comfort zones—often literally—to enter “fight camp.” For two months, they ramp up their training, eat clean, get stronger, and lean out so they can bring their best selves to the ring.

Challenges can be grueling, mentally and physically. Most boxers rely on a team for support, encouragement, and accountability before a big fight. That’s where we come in. We are your support team. We’ll help set expectations. YOU discover what you’re capable of.

We hope you’ll join us for our next Challenge.

 WHAT ARE WE FIGHTING FOR?

Health, longevity, strength, and, maybe, a sprinkle of sexy. Every Challenge is different, but one thing stays the same: the winning formula—fat lost + muscle gained.

Most fitness challenges focus solely on weight lost. It’s easy. First, it only requires a cheap scale. Second, it looks great for advertising. Most people obsess over “weight loss” because it’s simple to measure. But here’s the truth: an “A” in online PE isn’t the same as an “A” in AP Physics. If you want to feel better, live longer, look sexier, or perform better, you need to focus on improving your body fat and muscle composition. That’s why we use a hospital-grade InBody machine that measures fat, muscle, water, and a host of other metrics.

Weight loss doesn’t equal health. Gaining muscle is critical. Here’s another secret: 90% of “Biggest Loser” contestants gain the weight back. Even worse, while they lose both fat and muscle on the show, the weight they regain is almost entirely fat—not muscle. What does that mean? They’re left less healthy, with slower metabolisms and a higher likelihood of gaining even more fat in the future.

That’s what we’re challenging for—losing fat and gaining muscle. It’s the best proxy we have for health, longevity, strength, and, yes, a sprinkle of sexy.

WHERE TO GO FROM HERE.

We host three challenges a year. Check here for the next one. If you’re a regular at the club, you know when we’re hosting the next one.

Each challenge is different in length with different requirements. 

Wanna know the winning formula? Click here to understand how we decide the winner.